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Double Down On The 6% Who Care

Figuring out where to spend your time when growing a start-up is a hard thing (if not the most important thing). At the beginning everything seems like it’s a great idea – each tactic seems like it’s going to be the thing that results in another quarter of double digit growth. However, we all know very few ideas actually end up moving the proverbial needle.

To this extent, I was reading a really interesting post on the Yammer blog that is definitely worth sharing. In an interview with the founders of OneTrueFan a fascinating stat came up regarding web traffic. According to the founders of OneTrueFan:

“… 84 percent of your site visitors only come once a month and if you talk to those people an hour later they don’t even know what site they actually visited. When you dig deeper to finding out who your true passionate fans are, it only amounts to six percent of visitors that read more on your site….”

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Why Ideas Don’t Happen

I was reading this interesting piece the other day on what stops people from reaching out and making their ambitions reality and it made me think about things that hold me back.

I think it’s always interesting to reflect on what holds you back, what stops you from taking that step into the unknown. Especially, those of us who run our own business’, something is always slowing us down or hampering our ‘next big ideas’ – or so we tell ourselves.

The key, I think, is simple to start. It’s always amazing how easy something becomes when there is something to build on. So start that project today – it only gets easier!

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Facebook and how companies use it

Facebook is now the four hundred pound gorilla of the social media space. However, actually harnessing its full potential for your business is incredibly difficult.

This article highlights how 5 companies have been able to engage their customers via Facebook through smart interactions. Well worth reading.

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One of my favourite companies

I’m a fan of studying businesses. They provide awesome insights into what works and what doesn’t work. The real world is the best test of a business plan and its execution.

One of the businesses that I love reading about is Zappos.com. If you haven’t heard of them you need to check them out HERE. Here is a really brief background:

Zappos.com was founded in 1999 with the goal of becoming the premiere destination for online shoes (according to their website).

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Google Energy. Really?

I saw this interesting article today on fastcompany.com regarding Google’s latest foray – green technology.

This is nothing new for those in the know. Over the last few years Google has quietly been investing, via Google Ventures, in green tech. The article notes previous investment in ’geothermal technology, smart grid ventures, electric cars, and wind power’.

The article points out that Google incorporated a Delaware entity in late 2009 named Google Energy and earlier this week it applied to buy and sell carbon credits on the wholesale market!

The article postulates a very reasonable answer to the million dollar question. Why? It is noted that Google Energy may simply be used as Google’s carbon trading entity to aid in their quest to reach carbon neutrality.

However, this is Google we are talking about – the ultimate market disrupter. Who knows, maybe soon we will see Google packaging up carbon derivatives or starting a utility division.